Global Thoughtz Scandinavia

Archive for May, 2008

Web Analytics Wednesday, first time in Norway

Monday, May 19th, 2008

On Wednesday May 28 WAW will have its first meeting in Norway.
For more info on the event click: WAW in Oslo May 28.

Is this just a promotional trick from Halogen, who’s sponsoring this first event, or is it a sign of a new trend in the Norwegian marketplace. I think it’s a little bit of both.

In February there were two rather large events for people interested in analytics in Norway. Arena Data (the WebTtrends partner in Norway) had its annual event, with approx. 200 people attending. Nina Furu had a web statistics course with more than 50 participants. She’s having another course September 25 aswell.

It seems to me like webanalytics is becoming more interesting to the general public.

Facebook, from hype, to overload, to practical and beneficial use

Wednesday, May 7th, 2008

I find myself using Facebook only a few times a week now. But when I use it, I now feel I get a great benefit from it, with only a little effort. It has not always been like this.

In the beginning I used Facebook every day, several times a day. It was important for me to study and understand the tool, as fast as possible and as extensive as possible. I’m a web professional so it was kind of mandatory…

After a while it all turned into a big overload. A time consuming activity with little real benefit. For a few months I was “all-out”.

Then (now), suddenly messages started popping up in my mailbox with a “normal” frequency and suddenly the messages were more relevant and tangible.

It seems like not only I, but also my friends and family, have matured in the use of Facebook. Gone are most of the “too much fun / spam” things, and suddenly it all got more relevant.

I use Facebook less, but get greater benefits than before, with less effort. So do obviously my friends and family. We all use the tool less, but more importantly we still use it, and we enjoy it more than before.

No wonder that the number of Facebook users in Norway are increasing again, after a few months with little or no real growth in numbers.